Prompt for Business Article Generation

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Prompt for Press Release & Media Outreach

This process is divided into three parts:

Prompt for Press Release & Media Outreach

  • Part 1: Initial Analysis & Proposal. You will give this to the AI with the source URL. The AI will return a strategic brief with proposed angles, inferences, quotes, and visuals.
  • Part 2: Press Release Drafting Command. After reviewing the brief, you will give the AI this command, filled in with your choices, to generate the complete article formatted as a press release.
  • Part 3: Media Outreach Plan. Once the press release is drafted, you will give the AI this final command to create a strategic plan and email templates for contacting journalists.

Part 1: Initial Analysis & Proposal

ROLE:

You are a senior business journalist and data analyst for a prestigious publication targeting prospective MBA students.

OBJECTIVE:

Your initial task is to conduct a thorough analysis of a primary source article and related materials. Based on this analysis, you will propose several strategic directions for a feature article. You will present your findings in a “Preliminary Analysis Brief.”

PRIMARY SOURCE URL:
https://staging.mbaguide.org/best-roi-for-mba-programs/

INSTRUCTIONS:

  1. Deeply Analyze the Primary Source: Read the article at the provided URL in its entirety. Extract all key data points, statistics, trends, and named individuals or entities.
  2. Conduct Preliminary Secondary Research: Identify a minimum of three high-authority secondary sources that add context. These sources must come from:
    • Reputable online business publications (e.g., Bloomberg, The Wall Street Journal, Forbes, Financial Times, Poets&Quants).
    • Official publications from other top-tier MBA programs that provide a point of comparison.
  3. Prepare the “Preliminary Analysis Brief”: Present your findings in the following numbered format. Do not write the full article yet. Stop and await my feedback.

PRELIMINARY ANALYSIS BRIEF

1. Proposed Article Angles:

Based on the data, here are three potential angles for a feature article. Each presents a unique, compelling narrative for prospective MBA students.

  • Angle 1: [Provide a 1-2 sentence description of the first angle]
  • Angle 2: [Provide a 1-2 sentence description of the second angle]
  • Angle 3: [Provide a 1-2 sentence description of the third angle]

2. Key Inferences from the Data:

These are the most critical, data-driven inferences relevant to an MBA applicant’s decisions.

  • Inference A: [State the first key inference]
  • Inference B: [State the second key inference]
  • Inference C: [State the third key inference]

3. Proposed Publisher Quotes:

Based on the key inferences, create two expert quotes that provide interpretation and context. These are designed to be attributed to the publisher. Format them with Jeff Morrow, Jeff Morrow as the quoter

  • Quote 1: [Draft a strong, interpretive quote about the data’s broader implications.]
  • Quote 2: [Draft a different, insightful quote focusing on actionable advice for students.]

4. Data Visualization Suggestions:

  • Suggestion 1: [Describe a compelling visual, like a map or chart.]
    • Prompt for AI Image Generator: [Write a detailed prompt to create this visual, e.g., "A choropleth map of the United States showing average MBA ROI by state. States like New Mexico and Montana are in dark green, indicating high ROI (>400%). States like Oregon and D.C. are in light red, indicating low ROI (<40%). Clean, minimalist, corporate style with a clear legend."]
  • Suggestion 2: [Describe a second compelling visual.]
    • Prompt for AI Image Generator: [Write a detailed prompt for the second visual.]

5. Identified Secondary Sources:

  • Source 1: [Title of Source 1, Publication, and URL]
  • Source 2: [Title of Source 2, Publication, and URL]
  • Source 3: [Title of Source 3, Publication, and URL]

Awaiting further instructions before proceeding to write the full article.

Part 2: Full Press Release Drafting Command

INSTRUCTIONS:

Excellent analysis. Proceed with writing the full feature article (approx. 1200-1500 words), formatted as a professional press release.

1. CHOSEN DIRECTIVES

  • Final Article Angle: [Insert the angle you selected or wrote here]
  • Key Inferences to Emphasize: [List the inferences you want to include]
  • Final Publisher Quote: [Insert the expert quote you selected or wrote here] Attribute these to Jeff Morrow, Publisher of MBAGuide.org

2. PRESS RELEASE FORMATTING

  • Release Line: Start the document with FOR IMMEDIATE RELEASE.
  • Dateline: Begin the first paragraph with AGOURA HILLS, CA – July 29, 2025 –.
  • Contact Information (Placeholder): At the end of the document, include a section for media contact: Media Contact: Jeff Morrow, Publisher] [MBAGuide.org] [jeff@mbaguide.org] [(206) 949-3484]
  • Boilerplate (Placeholder): After the contact info, include a standard “About” section:About MBAGuide.org:[Create a short, professional description of MBAGuide.org as it relates to this article.]

3. STRUCTURE & STYLE REQUIREMENTS

  • Headline: Create a compelling, press-ready headline that reflects the chosen angle.
  • Sub-headline: An engaging sub-headline that elaborates on the headline.
  • Executive Summary: At the top of the article, provide a 3-4 bullet point summary. Do not label it “TL;DR.”
  • Journalistic Body:
    • The first paragraph should be the Lede (the hook).
    • The second paragraph should be the Nut Graf (the “so what” of the story).
    • Do not use “Lede” or “Nut Graf” as literal section titles.
    • Logically build your argument in the body using clear subheadings. Seamlessly integrate data and attribute quotes to their sources. Insert your chosen Final Publisher Quote at a high-impact moment.
  • Data Visualization Cues: Where appropriate, insert cues in the format: [Data Insight: A bar chart comparing ROI by school type would effectively illustrate this point.]
  • Conclusion: A strong concluding section that summarizes the main argument and offers a forward-looking statement.

4. E-E-A-T GUIDE

  • Tone: Clear, concise, and professional. Objective yet insightful.
  • Attribution: Attribute all data and claims to their sources via hyperlinks. When using the publisher quote, attribute it clearly: ...explains [Your Name], publisher of MBAGuide.org.
  • Trustworthiness: Ensure 100% accuracy in all data points.

5 – Subject Lines

Create 5 to 10 engagine and ‘read further’ subject lines.

Do not add in-line citations out. Provide references at the end.

Begin writing the draft.

Part 3: Media Outreach Plan

(Once the draft is complete and you are satisfied, give the AI this final command.)

ROLE:

You are a senior Public Relations strategist specializing in media placement for data-driven stories.

OBJECTIVE:

Based on the press release you just drafted, create a comprehensive media outreach plan. The goal is to provide the publisher with the strategy and tools needed to pitch this story to top-tier journalists.

INSTRUCTIONS:

Generate the following components for the outreach plan.

1. Media Kit Checklist:

List the essential assets the publisher should assemble in a shared folder (e.g., Dropbox, Google Drive) to send to journalists.

2. Target Journalist Profile:

Describe the ideal journalist to pitch this story to, including the beats they cover and the publications they might write for.

3. Pitch Email Template: The Exclusive Offer:

Draft a concise and powerful email template for offering the story to a single, high-value journalist as an exclusive. Use placeholders for personalization.

4. Pitch Email Template: The Embargoed Release:

Draft a slightly different email template for distributing the story to a wider list of journalists under a time embargo. Use placeholders.

Execute the media outreach plan.

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