Industry Report – MBA Applications Surge Despite Economic Uncertainty

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MBA applications are hitting “decade-high” increases while economic fears grip other sectors. Current applicants face strong programs actively seeking students, with increased financial aid availability.

Despite economic uncertainty, full-time MBA programs are experiencing unprecedented application growth, with 72% of two-year programs reporting increases and enhanced scholarship offerings.

  • Full-time MBA applications outpacing pandemic-related boosts
  • Women and first-generation applicants driving growth
  • 47% of U.S. business graduate students received merit scholarships in 2024-25 (up from 37% five years prior)
  • Online MBA applications also strong with 64% of programs reporting increases
  • Job market outlook for MBA graduates in 2025 is promising after challenging 2023-24

Merit-based financial aid driving the increase, with nearly half of all MBA students now receiving scholarships. Apply to multiple programs to maximize scholarship opportunities in this competitive but well-funded environment.

References:
https://www.highereddive.com/news/mba-applications-spike-2024-2025-gmac-business-graduate/731132/

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