MBA applications are hitting “decade-high” increases while economic fears grip other sectors. Current applicants face strong programs actively seeking students, with increased financial aid availability.
Despite economic uncertainty, full-time MBA programs are experiencing unprecedented application growth, with 72% of two-year programs reporting increases and enhanced scholarship offerings.
- Full-time MBA applications outpacing pandemic-related boosts
- Women and first-generation applicants driving growth
- 47% of U.S. business graduate students received merit scholarships in 2024-25 (up from 37% five years prior)
- Online MBA applications also strong with 64% of programs reporting increases
- Job market outlook for MBA graduates in 2025 is promising after challenging 2023-24
Merit-based financial aid driving the increase, with nearly half of all MBA students now receiving scholarships. Apply to multiple programs to maximize scholarship opportunities in this competitive but well-funded environment.
References:
https://www.highereddive.com/news/mba-applications-spike-2024-2025-gmac-business-graduate/731132/
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As the publisher of mbaguide.org for over 10 years, Jeff leads the platform’s data-driven ranking methodology, content strategy, and program evaluation. His three decades of experience in digital publishing, marketing, and SaaS give him a deep understanding of how to use data to create transparent, outcome-focused resources. Jeff’s leadership ensures that every ranking and comparison is built on the rigorous, evidence-based process that helps future business leaders make informed decisions.
Jeff holds a bachelor’s degree in English Literature from UCLA.
